Privacy policy.

1. Introduction

Who we are. Human Tools L.L.C-FZ, The Meydan Hotel, Nad Al Sheba, PO Box 9305, Dubai, United Arab Emirates. Email info@humantools.co.za · WhatsApp +27 82 091 3724.

Human Tools ("we", "us", "our") is committed to protecting your personal information in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data ("PDPL").

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and what your rights are.

2. Data Controller

The controller of your personal information is:

Human Tools L.L.C-FZ
The Meydan Hotel
Nad Al Sheba
PO Box 9305
Dubai
United Arab Emirates
Email: info@humantools.co.za

3. What Personal Information We Collect

3.1 Information you provide directly

• Full name (first name and surname)
• Email address
• Mobile phone number
• Selected event date preference
• Answers to questions in the Thinking Assessment

This information is collected through our Thinking Assessment form, Booking form, Waitlist form, and Book a Call scheduling tool hosted by Zoho.

3.2 Information collected automatically

• IP address
• Browser type and version
• Device type
• Pages visited and time spent on each page
• Referring URL

This information is collected through cookies and similar technologies. See our Cookie Policy for details.

3.3 Information we do not collect

We do not collect sensitive personal data as defined in the PDPL (such as religious or philosophical beliefs, political opinions, health or sex life, genetic or biometric data, or criminal records). We do not collect personal information from children under 18 without the consent of a parent or guardian.

4. Purpose of Collection

We collect your personal information for the following purposes:

• To process your booking for a Human Tools Experience cohort
• To add you to the waitlist for future cohorts and notify you when dates are released
• To deliver the Thinking Assessment results to you
• To schedule a call with our team at your request
• To communicate with you about your booking, including confirmations, logistics, and follow-up
• To provide the post-programme integration (30 days for the Experience Lite; longer for the full Experience)
• To improve our website and user experience

5. Legal Basis for Processing

We process your personal information on the following legal bases under the PDPL:

• Consent — you voluntarily provide your information through our forms
• Contract — processing is necessary to perform the agreement you enter into when booking a cohort
• Legitimate interest — improving our website and understanding how visitors use it

6. Third Parties and Data Sharing

We share your personal information with the following third parties, only to the extent necessary for the purposes described above:

• Zoho Corporation — form processing, CRM, email, bookings (Privacy)
• Netlify — website hosting (Privacy)
• Google — analytics (Privacy)
• Meta Platforms, Inc. — advertising pixel and audience measurement (Privacy)

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

7. Cross-Border Transfers

Your personal information may be transferred to and processed in countries outside the United Arab Emirates, including the United States (Zoho, Netlify, Google, Meta) and India (Zoho). These transfers are necessary for the performance of our services and are protected by the contractual obligations of our service providers.

8. Retention

We retain your personal information only for as long as necessary for the purposes described above, or as required by law. Specifically:

• Booking and attendee records: 5 years from the date of your cohort (for tax and legal compliance)
• Waitlist information: until you unsubscribe or for 2 years if inactive
• Website analytics data: 26 months

When personal information is no longer needed, we will delete or de-identify it.

9. Your Rights Under the PDPL

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal retention obligations
• Object to the processing of your personal information
• Withdraw your consent at any time
• Lodge a complaint with the UAE Data Office

To exercise any of these rights, contact our data protection contact at data@humantools.co.za.

10. Security

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, misuse, or alteration. These measures include encrypted data transmission (HTTPS), access controls on our CRM, and secure hosting infrastructure. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Cookies

Our website uses cookies. For full details, please see our Cookie Policy.

12. Changes to This Policy

13. Contact

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact:

Data protection contact: Nurjahaan Fakey
Email: data@humantools.co.za